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Transnational Television and Korean Wave Our group decided to choose 4 different East Asian countries for ugg leather boot each members and investigate the various issues and practices associated with their Transnational Television. Michael Sarlo Japan, Danni He China, Vickie Deng Taiwan or Hong Kong and Me Korea. Tauris, pp. 1 13 This article offers a global perspective on the unique contemporary media phenomenon of transnational television channels. Chalaby (2005) explores about the factor that television is a major presence in most national cultures and states that, "the rise of transnational television lies at the heart of the current regional and global reshaping of media industries and cultures". Murdoch s Star Group) and International format trade. The report is highly readable and there is a logical progression in explaining general overview of the globalization of TV as Chalaby (2005) effectively supports many of his argument by referring to various media experts theory and practices on transnational television topic. The article is useful for my research to understand the relationship between transnational television networks and the process of globalization and to acknowledge its practical implication on current media industries and cultures. This potentially provides new ways of thinking about emerging transnational media order, considering audiences and geocultural TV markets. Chua, BH. (2004) an East Asian popular culture Cultural Studies, Chapter 5.2, pp. 200 221. This article explores about the themes deriving from East Asian popular culture. Analyzing the production, distribution and consumption of culture Asian goods, patterns arise that explain the efficiency of exporting Asian cultural material and the reasons for international popularity. The report categorises three different types of consumption positions, audiences, in consuming popular culture programs and argues that "Consumers are geographically located within cultural spaces in which they are embedded and meanings and viewing pleasures are generated within the local cultures of a specific audience". (Chua, 2004, p.211), explaining the significant relationship between the consumer s geographical space and globalization of new media. The article is well structured and it critically reviews on successful cases/programs from ugg boats Asian countries such as China, Japan, Korea and Singapore, to logically uncover the process of popular cultural products criss cross cutlrual boarders everyday in East Asia. However, there is still lacking research on the economies of these transnational product chains and product flows in each specific location. The article is useful for my research to see the possibility and realization of a transnational East Asian Identity, facilitated by the production and consumption of a popular culture. Successful elements of Asian Transnational Media (Korean Wave) Consumerism and Fandoms Marketing Otmazgin, NK. (2011) Asian ness: entrepreneurship and the makingof East Asian popular culture Media, Culture Society, vol. 33 no.2, pp. 259 74. This article explores the linkage between entrepreneurship and the making of popular culture in East Asia. Otmazgin(2011) particularly emphasizes the argument that the notion of entrepreneurship is central for building new circles of Asian recognition and for understanding and conceptualizing the process of constructing trans national markets for popular culture commodities such as movies, music albums, animation series, and television programs. The report closely analyses four cases of entrepreneurship in popular culture, which exemplify the driving forces and the intended and unintended consequences of entrepreneurship, and outlines the wider theoretical and methodological implications for this concept by defining the relations between structural determinism and human agency in popular culture. The report contains dynamic perspectives and critical responses from many experts, based on in depth interviews with 65 cultural industry personnel in Hong Kong, Singapore, Shanghai, Bangkok and Seoul between April 2004 and June 2006. This article is helpful for my research to identify Entrepreneurship as a key successful element in the process of commodifying and marketing popular culture, especially for globalization of Asian TV contents. Kim, DK. (2009) drama, narrative engagement and audience buying behavior: The effects of Winter Sonata in Japan Inter Asia Cultural Studies,vol. 71 no. 7, pp. 595 611 This article specifically cheapest ugg boots investigates the perception of Japanese audience members toward the most remarkable Korean TV series, Winter Sonata s narrative and how this perception influenced their buying behavior of Winter Sonata memorabilia, such as clothing, cosmetics, DVDs/CDs of the program, trip to Korea and so on. Kim (2009) finds that the popularity of the drama was generated by Japanese audiences engagement with its narrative, claiming "it was perceived as being coherent, realistic and emotionally involvingthe emotional involvement variable in the narrative was the strongest one affecting audience members purchasing behavior" (Kim, 2009, pg.605) The report provides data analysis on Japanese audiences perception of the narrative quality of Winter Sonata, mainly using web based survey. This article can be helpful for my research topic s case study to particularly focus on Korean typical soap drama , Winter Sonata, and determine key successful element in regards to its narrative structure for creating cross cultural connection. This will also support my findings about its overall influence across Japan, creating a new perceptual image of South Korea and its role in constructing Asian solidarity based on popular consumption. Government policy National branding, Soft Power Sung, SY. (2010) new image. Hallyu in Taiwan European Journal of East Asian Studies, vol.9 no.1, pp. 25 45. This paper discusses the role that hallyu, the Korean Wave, has played in reconstructing the image of South Korea among Taiwanese people and the role of South Korean government in improving it, utilizing this phenomenon in developing the nation s soft power . Sung (2010) focuses on how a once held negative image of South Korea has been transformed, claiming Korea had a negative image in Taiwan, especially after 1992, when South Korea broke off diplomatic relations with TaiwanThe memory of this seeming betrayal began to change after the Korean Wave started to boom". (Sung, 2010, pg.26) The report contains highly reliable and dynamic perspectives with its ethnographical research in both Taiwan and South Korea for a long period of time between 2000 and 2009. It takes critical analysis of hallyu, based on personal interviews, emailed questionnaires and website interviews from various culture, politic and media experts. Sung (2010) exemplifies many K dramas, such as Dae Jang Geum and Full House, and other Korean popular culture in order to support his argument. This paper is helpful for my research to examine Korean Wave as a case study of successful transnational television in East Asia and investigate its relationship with government policy and development of Korean national branding and soft power.
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