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Chanel and Louis Vuitton to open stores in shopping malls COCO Chanel once said: "A fashion that does not reach the streets is not a fashion." In line with this democratic mantra, Chanel will today open its first ready to wear store in a shopping mall in Australia. Next month, the world s largest luxury brand, Louis Vuitton, will open its first shopping mall store in Australia, also at Sydney s Westfield Bondi Junction (WBJ), knee high ugg boots before Louis Vuitton and Chanel both open stores at Chadstone shopping centre in Melbourne in November. The move into malls is not an anti recession strategy it was planned by both brands well before the economic downturn hit but it should certainly help the luxury labels win new customers in uncertain times, The Australian reports. Chanel communications manager Susie Stenmark said: "There is significant traffic in WBJ. It is a very popular retail space and we expect to enjoy great success there." Louis Vuitton s Oceania chief executive Philip Corne agreed that luxury consumers today looked further afield than the traditional strongholds of Castlereagh Street in Sydney and Collins Street in Melbourne. "There are many people now who don t shop in the city on a regular basis, so if we can place our stores outside that (CBD) environment we are doing them a service and hopefully growing our business at the same time," Mr Corne said. But luxury does not come cheap. At the Chanel store, which stocks clothing, handbags, shoes, costume jewellery and fine jewellery, prices start at $310 for a Chanel badge and top ugg winter boot out at $11,600 for a leather and lace trimmed jacket. Most shoppers at Westfield Bondi Junction last night were excited at the prospect of the new Chanel and Louis Vuitton stores opening in the centre. But not everyone was sure they could afford to buy the offerings. "I am French, so for me it is very exciting," said graphic designer Marianne Malafosse, 35. "I just wonder how well they will do. I don t think Australians are going to buy a Chanel jacket every day, especially not at $10,000 a pop." Others were equally enthusiastic. "I am excited by Louis opening, I am a total fan, absolutely." said Suzanne ugg womens Daily. "I am going to buy some luggage." Luxury brands are extremely fussy about the company they keep and tend to cluster together, so with Louis Vuitton and Chanel moving into malls, it is likely that others will follow. Given luxury consumers have deeper pockets than most, the arrival of Louis Vuitton and Chanel is likely to prove beneficial for other nearby tenants, who also stand to gain from their largesse. Other upmarket shops already at the centre were enthusiastic about the new arrivals, believing they would bring in more business. Sara Cawt, the manager of women s clothing store Karen Millen England, said: "It s fantastic. The big brands bring in the foot traffic and it gives a more upmarket look again to the centre.

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Chanel and others host star It the busy season in Los Angeles or as I like to call it, shadow fashion week. Now that the runway shows are over in Europe, it seems like every designer in the universe is touching down in Los Angeles to host trunk shows, dinners and most importantly, to schmooze with celebs. In the last couple of weeks we ve welcomed the best and brightest of the London fashion scene. I particularly enjoyed spending time with Mary Katrantzou, a trained interiors and fashion textiles designer, who first gained notice in 2009 for l dresses that looked like classic perfume bottles. In recent seasons, she has turned her printmaking to and gowns, which nature inspired spring. social ladies ate it up, as did Hailee Steinfeld definitely one of the fashion girls of the moment who chose one of Katrantzou dresses for cocktail party held for British designers. On Sunday, the Missonis the town zigzag, when they Rodeo Drive Walk of Style Award. And Christopher Bailey Rosie Huntington Whitley this week in toasting the Burberry Body at the brand flagship boutique in Beverly Hills. On Tuesday, I had a wonderful time catching up with Nina Ricci designer Peter Copping, whose racy, lacy spring collection romanced Peet and other guests at the Neiman Marcus sponsored dinner at the Palihouse. And on Thursday night, Chanel Beaute a star studded soiree at the Robertson Boulevard boutique to honor five of its top celebrity makeup artists. I loved sitting with Angela Levin, and hearing stories about her work over the years makeup for Aniston, Nicole Kidman and Bette Midler. (Her favorite Chanel makeup product by the way is the quadra eyeshadow online ugg store set. In a pinch, she says she can up whole face using just that.) Steinfeld was at the Chanel too sporting a pair of Chanel combat boots she fallen in love with. Other guests included Dakota Fanning and Bosworth. Next week to be as classic tall ugg boots jam packed, Christian Louboutin here to the 20th anniversary of his brand, Alber Elbaz making a long overdo trip to fete Beverly Hills and Malibu boutiques, and Gucci hosting the first annual LACMA Art + Gala. at British Fashion Council event Missoni family, Iman receive Walk of Style Awards Burberry celebrates new Body line in Beverly Hills Peter Philips makes his colorful mark on Chanel Photos, from top: Nina Ricci spring summer 2012 ready to wear collection, a dinner by Marcus on Tuesday at the Palihouse authorized ugg retailers in West Hollywood. Peet, from left, at the Nina Ricci event. Costume designer Arianne Phillips and Nina Ricci designer Peter Copping. Credit: Patrick McMullan.

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