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Brand and marketing chanel image A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbols such as a name, logo, slogan, and design scheme. Brand recognition and other reactions are original ugg boots uk created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary. A brand is a symbolic embodiment of all the information connected to a company, product or service. A brand serves to create associations and expectations among products made by a producer. A brand often includes an explicit logo, fonts, color schemes, symbols, sound which may be developed to represent implicit values, ideas, and even personality.Some marketers distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand ugg boots australia outlet store and is known as the brand experience. The psychological aspect, sometimes referred to as the brand ugg site image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service.

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